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It isn’t just about the visitors or the attractions or the accommodation! International research and a comparison of Akaroa and Hanmer Springs have highlighted the requirements for successful small sustainable tourism destinations.
Read more »Recent articles in the media regarding the required funding to keep Zealandia (Wellington) and Omaka Heritage Centre (Blenheim) afloat, highlights concerns regarding the process that local authorities undertake when evaluating funding requests (capital and operational) for visitor attractions.
Read more »Customer Retention, Repeat Business and Positive Recommendation are controllable parts of your business, that implemented appropriately, can significantly improve your performance at a fraction of the cost of marketing to potential new customers. The tourism industry generally has a very strong focus on attracting new visitors, particularly in respect of the international market. Of course new visitors are important, but the old adage of “its cheaper to retain existing customers than attracting new ones” is more important than ever in a declining/stagnant business environment, which we are seeing for many of our international and domestic markets.
Read more »When assessing the impact of tourism there can be a tendency to believe that all regions benefit to the same degree or at least there is unlikely to be large differences. This report clearly indicates that there are significant differences between the performances of the Regional Tourism Organisations.
Read more »In this issue we look at why the number of Australians travelling overseas to countries other than New Zealand could be a threat to our visitor arrivals from Australia and we provide an audit for evaluating the visitor experience.
Read more »For the average reader it wouldn't be too difficult to believe that the New Zealand tourism industry is in a strong recovery mode if we take the latest International Visitor Arrival (IVA) results at face value - “China drives record month for visitor arrivals” - Scoop. The real story is somewhat different. While New Zealand had a record number of IVAs for the year ending August 2010 a more in-depth analysis of the data indicates a number of underlying issues.
Read more »In the last six months or so the business pages of newspapers and business journals have been telling you what you should do to ensure that your business survives the current recession. How much of this advice is useful? Is there a silver bullet? Do tourism businesses have different issues from other types of businesses? Where can we go to obtain a comprehensive list of do’s and don’ts?
Read more »This newsletter focuses on small communities and the impact of tourism on them. It identifies some of the common features associated with tourism in small townships and suggests ways to ensure that tourism is seen as an essential component for strong and sustainable communities. A framework is proposed that incorporates tourism as one of the key strategic areas which needs to be planned for and measured on an ongoing basis.
Read more »The Ministry of Tourism released on 17 September 2008 activity and attraction use from the International Visitor Survey data for 2007 together with data for the years 2003 to 2006. This report analyses the activities and attractions data for the five years and makes recommendations concerning the presentation of the data, as well as discussing what the data means for tourism businesses.
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Working with Lincoln University, The TLG was involved in the preparation of a Visitor Strategy for Christchurch City. Read More
TLG has been involved in a number of major government tourism projects including the development of the Tourism Toolkit and Yield Study. Read More