The Tourism & Leisure Group (TLG) is a leading New Zealand consultancy specialising in the tourism and leisure industries.Our experience includes 15 years managing tourism and leisure operations and nearly 20 years consulting to central and local government, private companies and not-for-profit organisations. Operational and consulting experience ensures we provide practical, innovative and quality solutions for the tourism and leisure industries.
Our consulting services determine the feasibility of projects by evaluating whether the project will work and produce the required financial return; how your marketing plans can be made more effective; the importance of market research for the development of strategic and business plans; the collection and analysis of key data to assess the performance of your business. Read More
Specific projects include feasibility studies for visitor attractions; business planning for tourism businesses, destination planning for small and large communities seeking to maximise the benefits from tourism; mystery shopping audits to identify service and product related issues; visitor surveys to identify customer needs; evaluating the effectiveness of promotional programmes. Read More
A key driver of business financial performance is the quality of the customer experience. TLG and Customer Experiences have developed a three stage approach to auditing, measuring and improving the customer experience. Click here to find out more about the key questions you need to ask, the consequences for your business of not knowing the answers and identifying the 3 Rs that will improve the financial performance of your business.
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Working with Lincoln University, The TLG was involved in the preparation of a Visitor Strategy for Christchurch City. Read More
TLG has been involved in a number of major government tourism projects including the development of the Tourism Toolkit and Yield Study. Read More